Queso Lucía
Branding | User Experience | Motion Design
Collaborators: Karuna Gangwani, Lindsay Caslin, Kailyn Byers, and Elizabeth Chen
Programs Used: Adobe Illustrator, Photoshop, Canva, Keynote
During my third year at NC State, my class was tasked with the challenge of coordinating with real clients to assess their needs and find design solutions. Queso Lucia is a goat cheese company that was looking for a refreshed visual identity and an optimized tour experience at their farm.
Below are some of our early logo explorations. Feel free to drag them around!
We had a blast thinking of new ways to present Lucía the goat, but ultimately decided to keep it simple and present two options with minimal intervention to the current brand.
Iteration 1
Iteration 2
Our clients were very pleased with our designs and our consideration of the quesería elements, but they preferred that we stay closer to the original mascot. They, however, LOVED the new packaging design, the consistent use of arches, and how the type was more elegant yet kept the integrity of the original. With a couple of adjustments, we were set to further develop the brand and flesh out the user experience of the farm.
Final Proposal
Visual Language
Physical Presence
Digital Presence
Merch
