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Ann Salman

Portfolio

SHIFTed

Motion Design | Presentation Design | Layout Design
Brand Creation by Ali Place



The AIGA Design Educators Community (DEC) organizes an annual summer summit filled with workshops and panel discussions. For the 2021 Virtual Summit, SHIFTed, I had the opportunity of developing Ali Place’s original brand elements into a calendar, virtual badges for social posts, and motion designs that defined the mood for the summit. 


Schedule


With Alberto Rigau’s (DEC Co-Chair) mentorship, I assisted with the schedule design and organization of the presentation slides. Below are images of the final schedule design. 

View full schedule PDF here.


Badges


Alberto asked if I could use the existing brand to create virtual badges for “instagramable” moments for guests to post, as well as zoom backgrounds. He provided a mockup for the badges with which I could edit and design for speakers, moderators, staff, and volunteers to post on social media. Below are the final designs.



Zoom Backgrounds 




Animations


As my final task, I was to create motion design videos to act as bumpers for recorded zoom calls from the summit that would be uploaded to YouTube. I used audio files provided by Alberto Rigau to dictate the language of the animation.

This was my favorite assignment for the Virtual Summit because I felt immense accomplishment from syncing the audio with the motion and accurately capturing the fun mood of the bright brand elements and quirky typography. Below are the final animations in a square format uploaded to YouTube.
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