Vizaar
Strategy, Business, and Communication Design | BrandingCollaborators: Iñaki Garate, Renz Mina, Sarah Tió
Vizaar is the result of a 9-month master’s program project. My teammates and I researched Madrid’s art market and ecosystem to discover the problems of artists and related stakeholders.
Research
First Pitch
We looked towards restaurant owners as a potential buyer persona as many restaurants in Madrid feature beautiful artworks that lure in customers and create unique atmospheres. Our first presentation looked at the opportunity of building a company to help artists and restaurant owners at the same time.
Final Assets
Ultimately, we had to scrap this idea of bridging these two worlds because we didn’t have enough research into the restaurant ecoystem that would easily point to a feasible solution for artist and restaurant owner problems.
We simplified our startup into an art market, and during the validation process, niched down to art investment to allow for a viable business operation. This is how we came up with Vizaar.
Landing Page
Vizaar is an online platform that helps young investors turn canvases into spreadsheets. They discover that with the list of artwork and resources Vizaar provides, they can diversify her portfolio and profit from a growing investment over time.
Final Video Pitch
Watch our final video pitch to understand the ecoystem, our personas’ problems, our competitors, and business model.
Website
Mockups
Brand Guidelines
Presentation Day
Process
